DiscoverBefore My Head Explodes with Vince RussoTKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025
TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025

TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025

Update: 2025-11-06
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Full Podcast Summary / Notes (With Timestamps)


[00:00:00 - 00:01:28 ]

  • The Coach kicks off Hour 2 of the show, announcing a major guest appearance by Killer Karrion Kross later in the day.

  • Welcomes back co-host

    Vince Russo


    , who shares his involvement with JCW (Juggalo Championship Wrestling) and the non-political, refreshing atmosphere there.



[00:01:28 - 00:04:46 ]

  • Discussion on JCW’s unique free events, star power, and community initiatives (giving away turkeys and Faygo).

  • The Coach

    marvels at how the business model works and highlights the wrestler-first environment Violin J has created at JCW.



[00:04:47 - 00:07:06 ]

  • Conversation shifts to the rise of streaming and possible international media deals for JCW.

  • Vince Russo

    teases future growth while emphasizing product quality as the determining factor for success.



[00:07:07 - 00:11:25 ]

  • Teasing key topics: TKO’s third quarter earnings, John Cena’s farewell tournament, and analysis of WWE’s creative direction.

  • Candid talk about working relationships in WWE—how talent like Karrion Kross struggled when out of favor with management (specifically Triple H).


[00:11:26 - 00:16:11 ]

  • Deeper critique of WWE booking, questionable creative decisions (ex: Tiffany Stratton’s quick title loss), and unexplained storyline choices.

  • The Coach

    and


    Vince Russo


    question long-term planning—especially with top talent like Brock Lesnar missing from key events and promos.



[00:16:22 - 00:21:22 ]

  • The show explores AEW’s Tony Khan’s unusual social-media approach, his openness vs. possible naivety in business, including seeking advice from “the wrong people.”

  • Ratings talk: The team reflects on SmackDown dropping under a million viewers and possible ramifications for the business.


[00:21:22 - 00:24:33 ]

  • Dissecting TKO’s claims about strong WWE ratings in their earnings call, despite record-low TV ratings and sagging attendance.

  • The Coach

    expresses doubts about management’s understanding (or honesty) regarding the WWE product in 2025.



[00:24:33 - 00:32:55 ]

  • Tournament Critique: The panel discusses WWE’s decision to run a 16-man tournament for John Cena’s ‘last match,’ questioning the lack of storytelling and reliance on surprise names like Edge or Chris Jericho.

  • Insight into how (and why) major tournaments are often used as creative “breathers” but traditionally don’t drive ratings.


[00:32:56 - 00:39:22 ]

  • The Coach

    calls out WWE’s lack of urgency in booking and planning, contrasting it with the effective use of star power in Vince McMahon’s era.



  • Reflection on how poor celebrity engagement and weak creative choices undermine John Cena’s farewell and WWE’s cultural impact.


[00:39:23 - 00:52:46 ]

  • Deep dive into TKO’s Q3 earnings call:

    • The Coach

      and


      Vince Russo


      break down the reported 23% revenue increase, the reality of WWE’s massive corporate debt, and the questionable logic behind attributing revenue to “impressive” TV ratings and ticket prices.



    • Discussion on market realities: WWE ticket prices are up, but demand and actual attendance are down.


    • Caution for the future—if ticket sales and ratings continue to decline, will management finally change course, or are they riding the media rights wave until the well runs dry?



  • Wrap-up: Karrion Kross’s appearance teased, and

    The Coach


    promises continued honest, insider analysis fans can trust.



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TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025

TKO Revenue Report: The Real Story Behind WWE’s Numbers & What Fans Aren’t Being Told | Coach and Bro | November 6th, 2025

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